Recently I participated in a session on Design Thinking. I am sharing the notes from the session. I am sure that you will find these notes useful. Haresh Amre @HareshAmre, Global Head of Quality at Persistent Systems, conducted the session. If you find any mistakes in the notes, I own those and please help me in correcting those.
Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
Is your marketing plan working like a tugboat? Read More »
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways
Failure teaches better than success Read More »
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
Learning source-Podcasts Read More »
Few days back, I was going for a client meeting. I entered the elevator and to my surprise, the elevator didn’t move for a minute. When I looked at the elevator buttons, I couldn’t find the floor button light glowing! I had forgotten to push the floor number button and hence the elevator didn’t move. I was so engrossed with my thoughts, I was wondering why the elevator was not working properly!
Did you forget to push the elevator button? Read More »
In initial years of my career, the biggest mistake I made was not investing money. I used to spend most part of my income and remaining used to be lying in my savings bank account. What I should have done is to save and invest from the earnings.
Are you investing? Read More »
Hi, Recently I had numerous discussions with students, teachers, parents, and directors of number of academic institutions like schools, management institutes, etc. from these discussions, I observed that the education industry needs to transform itself to adapt the new demands, technology, customers, and competition.
Education industry needs to transform itself Read More »
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.
Marketing planning for year 2015 Read More »
In particular, the initial state of the company’s sales and operations planning capabilities limited their ability to account for demand variability or raw material lead times in production and distribution. Improve sales and operations and production planning.
Have you considered Hong Kong in your international marketing strategy? Read More »
Creating a marketing plan is a first step towards becoming a successful marketer. If you don’t have a marketing plan, at least get started by writing your plan on a single piece of paper. Your customer should know how your product/service different than the competitors. To get started, identify your strength and start communicating it through your marketing content.
8 Action items for entrepreneurs to make an effective marketing plan Read More »
