Profile of Dr. Sachin Mohan Bhide

Dr. Sachin Mohan Bhide

Founder & Strategy Designer

Eha Management Consultancy

I have a proven track record of providing marketing strategy services. I have more than two decades of work experience. I have authored the books ‘Designing effective business plan’, ‘Effective marketing for entrepreneurs’ and ‘Effective digital marketing strategy’. I teach at leading management institutions. I am an award-winning speaker and has received Best Speaker & Best Table Topic Master award at Toastmaster club in California, USA. I have earned my PhD in Marketing. He have done Masters in Business Administration and Commerce.

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Strategy Designing experience

  • Designed strategy for a leading Paper Shredding Machine Manufacturer
  • Designed marketing strategy for a leading infrastructure company
  • Provided marketing strategy consultancy to LSOFT Technologies
  • Advised deAsra Foundation on developing marketing section of the business guide
  • Provided marketing strategy consultancy to ClassesforEngineers.com
  • Designed a marketing plan for Venkateshwara University
  • Provided marketing strategy consultancy to accounts outsourcing company
  • Provided marketing strategy consultancy to Hexanica Inc.
  • Provided marketing strategy consultancy to Jog Gruhaudyog, Kolhapur, India
  • As a panel member reviewed syllabus of Cummins College of Engineering for Women, Pune, India which was in the process of obtaining an autonomous status
  • Worked as an Advisor for industry award jointly given by Smt. Hiraben Nanavati Institute of Management and Research for Women (HNIMR) and Business Standard
  • Mentored students who want to become entrepreneurs at Padmashree Dr. D. Y. Patil Institute of Management Studies (DYPIMS), Akurdi My fundamental suggestion was to write down the business idea they have in mind first.
  • Signed Memorandum of Understanding (MoU) with DYPIMS for Entrepreneurship Development. On the occasion I said that we have to move from MoU to MoE, that is Memorandum of Execution!
  • Mentored at annual flagship Business Plan Competition hosted by IMT Ghaziabad and in tie-up with NASSCOM 10,000 Start-ups. The student I mentored bagged the second prize.
  • Mentored Start-ups at NASSCOM for Start-ups Mumbai leg of the ‪Nurture Program‬ — at Zone Startups, Mumbai, India‬
  • Providing marketing consultancy to an Om Shree Investment, Pune, India
  • Providing marketing consultancy to software product company
  • Providing marketing consultancy to a Website Development Company
  • Providing marketing consultancy to Easy Dry Systems Pvt. Ltd.
  • Providing marketing consultancy to education consultancy
  • Conducted sessions on Services Marketing at Entrepreneurship Development Institute of India (EDI), Ahmedabad, Gujarat, India
  • Conducted session on ‘Effective marketing for start-ups’ for incubates of icreate (International Centre for Entrepreneurship and Technology), Ahmedabad, Gujarat, India
  • Designed marketing plan for dot com start-up
  • Provided marketing consultancy to Ginger Tours (Testimonial)
  • Provided marketing consultancy to Online Marketing Company
  • Designed marketing plan for Mango Holidays
  • Designed marketing plan for Go Holidays
  • Providing marketing consultancy to Regulus IT, a software company
  • Designed marketing plan for a leading Finance & Accounting outsourcer
  • Provided marketing consultancy to San Techno Mentors, an engineering training provider
  • Provided marketing consultancy to Creative Training Solutions a leading training & strategy consulting service provider
  • Designed a marketing plan for Agile Avenues, an IT product company
  • Provided marketing consultancy to Renewable Energy solution provider
  • Provided marketing consultancy to InCrust Software, a web technology developer
  • Designed a strategy for listed manufacturing company
  • Provided marketing consultancy to Mousam Tours & Travels
  • Designed and conducted two day open workshop on ‘Developing a marketing system for your business’ which was attended by 12 participants who gave 91% feedback rating.
  • Designed and conducted one day workshop on ‘How to use technology for selling’ which was attended by 25 participants who gave feedback rating 97%.
  • Designed and conducted one day workshop on ‘Marketing and sales for entrepreneurs’ which was attended by 47 participants who gave feedback rating of 86%.
  • Conducted survey for Associated Colleges of Midwest (ACM), US
  • Conducted wage structure survey for Mahratta Chamber of Commerce Industries & Agriculture (MCCIA)
  • Developed company presentation for Integrated Marketing Firm in realty company
  • Developed marketing set-up for IT product related to FMCG for an automation company
  • Diagnosed a management system and gave recommendations for improvement for construction company
  • Developed pre-sales process for software product company
  • Conducted market research for R.S. Mirgane, an infrastructure company
  • Consulted a banking on e-learning content development
  • Consulted a Grey Cells, a media company on e-learning tool
  • Designed a marketing strategy for computer hardware and software company

Training

Conducted numerous training programs on corporate from varied industries. Also conducted open training programs to which participants came from varied companies. Have self hosted such programs and have also conducted through institutions like The Mahratta Chamber of Commerce, Industry and Agriculture (MCCIA), Venture Center, 91Springboard and so on.

Employment experience

Organization Designation Time-period Duration
Sinhgad Institute of Management (SIOM) Senior Lecturer October 2008 to October 2009 1 Year
Technowrites Pvt. Ltd. Marketing Manager 14th December 2001 to 30th September 2008 6 Years 10 Months
ABN AMRO Bank N.V. Personal Financial Consultant June to August 2001 2 Months
Clarion Infoway Solutions Management Trainee January to February 2001 2 Months

Research Experience

Successfully completed PhD research on ‘A study of change in composition and direction of exports by Information Technology companies in and around Pune’ through University of Pune, India

Research Papers authored

  • Current changes in hotel industry at selected areas in Pune
  • Innovative opportunities for strategic geographic market segmentation for emerging markets – A case study of selected IT companies in Pune
  • Market region focus shifting by IT companies – A case study
  • Awareness of computers amongst house-wives – A critical study of selected housing societies in Kothrud, Pune, India

Paper presentation video available at http://youtu.be/wvyRBGH2gyA

‘After sales Market Analysis’ at ‘Mercedes Benz India Ltd.’ as a Summer Project for the period May-June 2000

‘Overseas Market Research’ for ‘BUI Pvt. Ltd.’ in the month of December 2001

‘Market Research and Product Promotion’ for ‘Technova World’ for the period March-April 2000

Market research project for `Indian Market Research Bureau’ on `Information Technology and Office Automation Products’ for the period September-October 2000

With IMRB (Indian Market Research Bureau) International

  • Mystery audit for one of worlds leading brand in consumer electronics
  • Information Technology Office Automation Product Survey
  • Value-Added Service (VAS) in telecommunications industry
  • Study of customer approach towards new services in movie theatres
  • Consumer buying behaviour for two wheelers
  • After sales service for two wheelers
  • Usage of personal computers in by household segment
  • Pre-launch study of generator-set

Trained in

  • Emotional Intelligence
  • English Speaking and Listening
  • Management Consulting skills
  • Market Research project management
  • Quantitative Techniques
  • Research Methodology
  • Technical Writing

Awards

  • Best Speaker and Best Table Topic Speaker award at Toastmaster club in California, USA – 2008
  • Business Quiz Judge at Institute of Management Education, Research, and Training (IMERT) – 2007, 2008
  • Excellent Trainer award from IMRB International June 2010
  • Performance Award from Technowrites – 2003
  • Recommended by ICFAI for excellent marketing skills
  • Recommended by Indian Institute of Management – Bangalore for marketing skills
  • Team Player Award from Technowrites – 2004

Books

Effective marketing for entrepreneurs

Effective digital marketing strategy

Designing effective business plan

In the process of authoring book ‘Customer education as effective strategy’

Authored and published free eBooks :

  • ‘My business sutra’, available at http://goo.gl/OrxHKO
  • ‘Marketing challenges for entrepreneurs’
  • ‘Interesting lessons for entrepreneurs from my PhD research’

Case Studies

Published case studies on TCS, MindTree, Persistent Systems, Zensar and KPIT as a part of doctoral research
Authored three case studies on infrastructure industry which are in the process of publication

Blogs

Regularly writes blogs on numerous platforms like LinkedIn

Articles Published

Regularly writes articles for newspapers, magazines and other such publications

Media coverage

Opinion is covered in print, digital, radio and television mediums

Continuous learning

Participates in numerous learning opportunities like entrepreneurial story sessions, book sessions, conferences, training programs and relevant such opportunities.

Contribution to the profession

Was member of The Institute of Management Consultants of India (IMCI) and was also Secretary of IMCI Pune Chapter for years 2012-13, 2011-12, and 2010-11. I was a key member of the team that made Pune Chapter the most active chapter of IMCI.

Education

Degree University Month & year of passing
PhD
Researched nature of IT exports of Pune based selective Indian companies
University of Pune 7th November 2013
Master
Master of Business Administration (MBA)
Master of Commerce (M.Com.)
University of Pune
University of Pune
July 2001
July 2003
Bachelor
Bachelor of Commerce (B.Com.)
University of Pune June 1999

Founder of Business Book Readers' Club (BBRC)

I have founded Business Book Readers’ Club (BBRC) in Pune from January 2010. Objective is to share the learning from different business books. Members meet and we also have an online group (http://groups.google.com/group/business-book-readers-club-in-pune). Membership to the club is free.