Is your marketing plan working like a tugboat?

Is your marketing plan working like a tugboat?


Businesses are like ports that are waiting for ships or customers for business. Large ships sometime find it difficult to manoeuvre to some ports. There numerous reasons for this, like narrow path and shallow water. Businesses also find that is difficult to attract some customers to them. There are numerous reasons for this, like not having enough visibility and not education customers.

Here comes the tugboats – marketing plan

Tugboats tow the large ship to its destination safely. Similarly, marketing plan should swiftly tow the customers towards your company by design. Tugboats have such a powerful engine that they can pull large ships that are far bigger than tugboat’s size! Similarly, marketing plan should become a powerful engine that can pull in large businesses.

What you can do?

Like a powerful engine of a tugboat, you should have a powerful marketing plan in place. Once you have a marketing plan in place, like a tugboat, you can easily tow customers to your business. Here are seven steps for creating an effective marketing plan. For detailed marketing plan refer to my book ‘Effective marketing for entrepreneurs’.

  1. Differentiation
  2. Communication
  3. Public Relation (PR)
  4. Advertising
  5. Price
  6. Networking
  7. Budget

Sachin Mohan Bhide, PhD
Marketing Strategy Consultant
Eha Management Consultancy.

LEGAL DISCLAIMER This communication shall not attach any liability on the originator or Eha Management Consultancy. There is a possibility that I may have noted some point incorrectly. It is advisable to double check the points before you take any decision based on it. I do not represent any industry association, chamber of commerce, etc.

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