Our Services
Empowering Your Goals with Expertise
We provide following services to grow your business by designing and documenting appropriate strategy and execution monitoring. We can also help you to upgrade management skills of your team through various workshops. Please find below list of service variants that we provide and these services are customized according to your needs.
Strategy Designing and Execution Monitoring
For any business or non-profit organization, having a strategy in place is very important. A strategy is a plan of action which needs to be documented.
In addition to having a strategy, it is important to execute the strategy properly. There are numerous challenges you will face in execution. We help you to navigate these challenges also by providing Strategy Execution Monitoring service.
Designing Business Plan and Execution Monitoring
Business plan is important for start-ups and grown-up companies also. There are numerous approaches for developing a business plan.
One of the important findings based on our research is that the different models available for business planning are very complex and I have seen entrepreneurs and companies wasting time in fitting their business into a complex model. Hence, you end up wasting lot of time in preparing a business plan rather than focusing on business.
We have designed a very simple to understand and apply model for business planning. We use this unique model develop your business plan. Our founder has also authored a book on business planning – Designing Effective Business Plan. We will recommend you to check out some of the videos about our business planning approach like Introduction to Business Plan Toolkit, How to Hack Business Plan that Works, Building better business plan and so on.
Designing Marketing Strategy and Execution Monitoring
Some businesses are looking for overhauling their marketing efforts. We recommend you to have a documented marketing strategy in place. It is a first step towards initiating your professional marketing efforts. We will recommend you to check out the book authored by our founder – Effective marketing for entrepreneurs. This book is so popular that the used copies of this book are also sold out.
Designing Digital Marketing Strategy and Execution Monitoring
Many companies loose out on their efforts to utilize power of digital marketing. There is a need for digital marketing strategy because the typical digital marketing person or agency is conversant with technology aspects rather than your business aspects. We have seen that companies are not conversant with digital marketing and technology understanding for that and hence they find it difficult to experience true power of digital marketing.
This is where our service comes into picture since we know the digital marketing technology and also can understand your business which can be from any industry sector.
Our founder has authored a book on digital marketing which you will find useful – Effective digital marketing strategy Kindle. You will also find some of the talks of our founders available on videos useful – Tranquil pillars of digital marketing in turbulent time, Advanced Digital Marketing. Also check this presentation on Pillars of digital marketing strategy.
Conduction Management diagnosis and monitoring implementation
In many organizations, there is a lack of clearly defined management system. Many a times, leaders expect some things from their subordinates which don’t happen and then they blame people. Lot many times, the team is not working like a ‘team’.
In many companies, responsibilities are not clearly defined and blame game becomes order of the hour. Last entity that is taken care of is a customers and suppliers. Branding is limited to the advertisements and social media posts.
Some functions are over or under staffed. Training rarely happens and many consider that activity as a paid holiday. Like these, there are numerous reasons that you should get done the diagnosis of your management.
We have done many such projects and clients have benefited immensely. After the initial diagnosis, we give recommendations and also support you in monitoring implementation of the recommendations.
Conducting Feasibility Studies
For a decision maker planning to launch a new product or a service, there are numerous challenges. One of the important challenges is getting right information for decision making. With the feasibility study service, we assist you in taking right decisions.
Conducting Market Research
For numerous products and services for which there is a need to conduct market research. We have conducted numerous market research projects. The market research projects are driven by your budget. Based on your budget, we can design and execute a market research project.
Doing Mystery Shopping
Our founder has done many mystery shopping projects, where one has do go to a brand outlet as a mystery shopper and give feedback based on the experience. If you want to evaluate your brand for experience without making it like a audit activity, you can engage our mystery shopping services.
Conducting training programs/workshops
We conduct training programs/workshops on various management topics like Strategy, Leadership, Marketing, Sales, and so on.. We are also engaged by many companies as mentor also.
Lead Generation Service
Lead Generation is an online and offline phenomenon. A ‘lead’ is nothing but a prospective customer for you. The word lead generation is thanks to the birth of digital marketing and its related tools. Hence, we provide this service which is based on digital and non-digital efforts.
For us to provide lead generation service we need to know the nature of the industry sector, scale of your organization, existing achievements and track record of your organization and future plans. The process we follow for providing you the lead generation service is as follows
- Creating a lead generation plan
- Identifying the digital and non-digital component for lead generation
- Taking inputs from you to initiate the lead generation process
- Suggest new content for the activity (either you will give us the content or we will be developing the content)
- Creating lead generation events
- Undertaking the pilot
- Based on the pilot results initiate the plan
If you want, we can have a detailed discussion on this on a phone, email or chat. For that please provide us with the following details.