Few days back, I was going for a client meeting. I entered the elevator and to my surprise, the elevator didn’t move for a minute. When I looked at the elevator buttons, I couldn’t find the floor button light glowing! I had forgotten to push the floor number button and hence the elevator didn’t move. I was so engrossed with my thoughts, I was wondering why the elevator was not working properly!

What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”