A Letter From Your Client

It was a very exciting week as we have added one more client to our list. Though it is a routine and normal process of getting hired as their management consultants in Pune, what made us to ponder was the letter we received from our client. Simply put, it had all the elements of what they expect from us, what we have to do and not to do. So far so good…

‘Go to market’ strategy

You are working on developing a new product in highly competitive market. You have invested heavily in developing the product. You have set up research and development. You have invested in excellent machinery/tools. You have also set up supply chain for best in class raw material.

Are you investing?

In initial years of my career, the biggest mistake I made was not investing money. I used to spend most part of my income and remaining used to be lying in my savings bank account. What I should have done is to save and invest from the earnings.

Marketing planning for year 2015

Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.

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