I have just received International Standard Book Numbers (ISBN) for books I have authored ‘Effective Digital Marketing Strategy’ and ‘Designing Effective Business Plan’. I had already received ISBN for the book ‘Effective Marketing for Entrepreneurs’ sometime back.
I got a call from Satish and he said, “We are a start up and we want to develop new software which will solve problems faced by companies across different industries. How can we define our specialization?” While chatting, my friend Rima said, “I handle a large team in the multi-national company I work with. The team members get bogged down into daily work and don’t identify and work on specialization they should develop.
How to identify your Specialization? Read More »
Digital Marketing today is really a boon for all, especially for small entrepreneurs and businessman, professionals and educators.
The problem we face is reaching to masses, that to appropriate audiance. The challanges are expertiese, various platforms and the major is financial budget.
Digital Marketing – a boon with minimal budget Read More »
Customer Service, is a challenging role. Recently I say the Classic Hindi movie ‘Bavarchi’ after a long time. While watching the movie, I felt that the philosophical dialogues could be great motivators for all those involved in or aspire to be in Customer Service role. Here is the philosophy.
‘Bawarchi’ Model of Customer Service Read More »
It was a very exciting week as we have added one more client to our list. Though it is a routine and normal process of getting hired as their management consultants in Pune, what made us to ponder was the letter we received from our client. Simply put, it had all the elements of what they expect from us, what we have to do and not to do. So far so good…
A Letter From Your Client Read More »
It can be a brilliant proposal submitted by a consultant. It can be a wonderful project that can bring in enormous profits. It can be a mind blowing idea that can transform the way we live. All these proposals, projects and ideas can be thrown into the trashcans if they are not properly presented and explained.
Conversations may make or break your business Read More »
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways
Failure teaches better than success Read More »
Creating a marketing plan is a first step towards becoming a successful marketer. If you don’t have a marketing plan, at least get started by writing your plan on a single piece of paper. Your customer should know how your product/service different than the competitors. To get started, identify your strength and start communicating it through your marketing content.
8 Action items for entrepreneurs to make an effective marketing plan Read More »
With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping.
4 Step Idea Marketing Model For Enterpreneurs Read More »
Business Planning is required for New Organizations and Matured Organizations. Business Planning is used by Businesses and also by Cities, Countries, and Not for Profit Organizations. Business Planning is required for one person organization or a million people organization. In this session learn practical guidelines to hack a Business Plan that Works! By hack, we are referring to few simple tricks for business planning.
How to Hack a business plan that works Read More »
