Panoramic sunroof for lead generation
Dear Business leader,
Recently I came across two instances where a salesperson lied to get a customer. In both the cases if the salesperson would’ve been honest they could’ve got a long term relationship with the customer. Unfortunately both the sales people not only lost acquiring a new customer but also lost the opportunity to develop long term customer relationships.
Panoramic sunroof in a vehicle offers 3 benefits:
- Wider view of the sky
- Provides natural light
- Creates spacious feeling
In a business to get more leads or prospective customers you will need to develop a wider view of your market, provide natural light of information & create a spacious feeling with the length & depth of your knowledge.
The above mentioned sales people need to widen the view of the targets that they strive for. Their managers also need to widen their view. For example, they could’ve honestly talked about non availability of the product on the scheduled delivery date instead of rushing the customer to close the order for advance payment. What maximum could’ve happened was missing on the monthly target which you could’ve achieved next month.
The natural light is nothing but truth. A salesperson should always be honest with the customer. This is because every salesperson is somewhere or the other is a customer whereas every customer may not have sales experience.
A salesperson should know that you are not the only one doing a sales job. You have with you your teammates, your manager & the entire organisation responsible to make your job more meaningful. Hence, this is what I mean by developing a spacious mindset where you are not the only one who is selling but an entire organisation is responsible for it.
Panoramic sunroof in lead generation offers 3 benefits:
- Widen the view of the targets
- Provides truth
- Creates team atmosphere